SHARP Festival of Marketing, PR and Communications

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SHARP – Festival of Marketing, PR and Communications

Series of Interactive Forums, Workshops and Conferences.

The SHARP Festival of Marketing, PR and Communications covers a wide range of topics that influence business decisions and will show you the best in corporate strategies and tactics. Take this opportunity to benefit from new insights and ideas from an array of learning sessions including case studies, interactive learning with leading professionals.

This highly insightful five day festival focuses on present Marketing, PR and communication trends and delves into what’s in store for the industry in 2023.

Discover, Learn, Celebrate &  Shape the Future.

Why Join?

With plenty of Q&A and networking opportunities, you can ask the questions that matter to you and your business and leave with the answers you need to determine the future for your brand and deliver commercial success.

View full details on event website:

Event Details
SHARP Festival Speakers
Alex Petrilli
Head of Italy and Iberia MME
Throughout his career, he has worked for large organisations such as Linkedin, Quantcast, Facebook, IBM, Sony-Ericsson and Vodafone and also had the pleasure of creating my own business and dealing with some of the top global organisations from Fortune 500.
Tommaso Di Giovanni
Vice President Global Communications
Philip Morris International
Tommaso leads the deployment of PMI’s corporate communications and public campaigns around the globe. His priority is to create global awareness of the opportunity presented by innovation, science and technology to achieve a smoke-free world.
SHARP Festival Schedule

One Day Introduction to the key elements of Blue Ocean Strategy that will allow your company Create Uncontested Market Space and Make the Competition Irrelevant.
Companies have long engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation.
Yet in today’s overcrowded industries, competing head-on results in nothing but a bloody “red ocean” of rivals fighting over a shrinking profit pool. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne contend that while most companies compete within such red oceans, this strategy is increasingly unlikely to create profitable growth in the future.
Blue Ocean Strategy provides a systematic approach to making the competition irrelevant. This course presents a proven analytical framework and the tools for successfully creating and capturing blue oceans. We highlight the six principles that every company can use to successfully formulate and execute blue ocean strategies. The six principles show how to reconstruct market boundaries, focus on the big picture, reach beyond existing demand, get the strategic sequence right, overcome organizational hurdles, and build execution into strategy.
Course Aim
This highly practical, enjoyable and ‘hands on’ course will ensure delegates leave with the skills, knowledge and behaviours to both understand and apply the core principles of Blue Ocean Strategy.
Course Objectives
By the end of the course, participants will be able to:
Acquire an in-depth understanding of Blue Ocean Strategy tools and concepts
Apply Blue Ocean Strategy principles, frameworks and tools
Start developing Blue Ocean Strategy for your organisation
Understand how to engage their colleagues in a Blue Ocean Strategy process

SHARP Festival Tickets
Entire Five Day Event
Any Four Days of the Event
Any Two Days of the event
Any one day of the event
SHARP Festival Registration

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Event Details

Request SHARP Festival Brochure

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